Enquirer Consulting Group
Prepared for Pat Grogan, Family Pillars Homecare
September 29, 2026
What we have in mind for Family Pillars

Get Family Pillars known further up the workers' comp chain.

A way to get employers, adjusters and field case managers to know Family Pillars Homecare, without adding sales salaries, at a pace your care teams can staff.

EmployersAdjustersField case managers
What we heard

The networks already send you cases. The next level up is where you want to be known.

Nineteen Florida counties, from just north of Orlando to the Keys. Workers' comp first, a few self-insured groups, no Medicare.

Most of your cases come through the networks and the field case managers who tell a network to use you. The networks work almost like a sales team for you.

You want the employer and adjuster level to know you, and more field case managers. That would also give you carrier and employer people to invite when you co-host with other vendors.

You run workers' comp sales yourself, without business development salaries that take six months to prove out. Growth has to match what your care teams can take on.

Who it would reach

Your three groups, for the cases in your 19 counties.

Employers

The risk management people

They have a vendor in place for claims, so they rarely pick the agency. What counts is what they say when they hear your name: great, use them.

Claims adjusters

At the carriers, and the claims administrators for self-insured employers

They own the claim and the cost, and lean on the case manager or the network to set up care. When your name comes up, they should already think well of it.

Field case managers

Catastrophic workers' comp, mostly RNs, many independent

They set up everything when a patient leaves the hospital or rehab. They want an agency that answers fast, accepts the case and covers the county.

The networks stay with you, so the engine leaves them alone. Patients and families are never contacted: every person on the list works in workers' comp or risk management.

How it runs

Build. Run. Own.

01

Build

A named list of those people for the counties you cover, checked before anything goes out, with a message for each group. LinkedIn goes first, from your own profile or one set up for Family Pillars, your choice. Email follows for the people LinkedIn does not reach.
02

Run

We run it and tune the messages every week. When someone says yes to a conversation, it comes straight to you.
03

Own

We teach the person you pick to run it, then hand over everything we built: the messages, the playbook and the reporting. It is yours, and you can run it without us.

Who runs it after us: the person you pick

It does not have to be a salesperson. Day to day, the job is reading the replies, passing you the people who want to talk, and checking new names and messages before they go out. That person learns it alongside us over the four months, so by handover they are already doing it. It suits someone organized who likes new tools, like your special projects lead if she has the room. That is your call.

Your pace

Your spigots stay in your hands.

Start with one group in the counties where your teams have room. Turn another on when the care teams can take more. Turn one down if an area gets tight.

By group: employers, adjusters, case managers By area: field case managers and local employers, county by county By volume: how many new people we reach each week
Your question

Could this replace a sales hire?

For the outreach, yes. It finds the right people, sends the first message and the follow-up, and keeps Family Pillars top of mind. The conversations come to you, and the relationships stay yours.

We make no promise on results before it runs. The four months show what it does for Family Pillars, and we size it to the time your person has once it is yours.

Who uses it

Paul runs his own sales on it.

Paul Smaldone, Innovative Medical
Paul is a one-person sales director who sells across the country. He uses this same engine for the prospecting and follow-up he could not keep up with on his own. It is also how he met us: Dan's LinkedIn messages got a reply, and the reply became a call.
Disclosure: Paul Smaldone, who shared this page, is Innovative Medical's sales director and also works with Enquirer Consulting Group on US sales.
Innovative Radiology
Medical imaging parts and service. Email and LinkedIn outreach, with interested replies handed to their team.

“ECG and Enquirer AI helps us identify the right people and start the conversation in a much smarter way.”

Tim Rath, Chief Operating Officer, Innovative Radiology

Neither is a home care agency, and results vary by market.

Next step

Tuesday, October 6, 10:00 am Eastern.

You, and your special projects lead if she can join, with Paul Smaldone and Dan Reeves, who founded Enquirer Consulting Group. We walk through how this would run for Family Pillars and answer your questions and hers. If she is joining, send Paul her email and he will add her.

Two things worth bringing:

Paul Smaldone paul@enquirerconsulting.com Dan Reeves, Founder dan@enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. © 2026 Enquirer Consulting Group. enquirerconsulting.com